The Good
Welcome to The Good. It’s a space where we explore and play with what we think of as the Good—from celebrating our clients and their projects or the many talents of our teammates, to sharing our thoughts and observations about the world around us. (You could also just call it our blog.)
Rail Safety Week: Needed Even More in 2024
Every year at the end of September, Operation Lifesaver raises awareness about rail safety during Rail Safety Week. For more than five years, Spruce has…
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And the Award Goes to Ottawa Music
Last month, I had the pleasure of attending the 5th annual Capital Music Awards at the Bronson Centre. It was my first time attending the…
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Welcoming Indigenous Perspectives to Canadian Citizenship Ceremonies
On June 13, several members of the Spruce team attended a public citizenship ceremony at the Museum of History in Gatineau. Under the Grand Hall’s…
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Poetry In Voice’s National Competition Comes to Ottawa
April is National Poetry Month and this year Spruce is excited to be helping Poetry In Voice/Les voix de la poésie promote its National Competition….
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Why SWOT When You Can SCORR?
When marketers and consultants are called in to help their clients solve business challenges or meet specific goals, they often rely on the classic SWOT…
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What I Think About When I Think About Running
“When I’m running I don’t have to talk to anybody and don’t have to listen to anybody. This is a part of my day I…
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Ready2Listen Video Campaign Wins 2023 IABC Silver Leaf Award
This month the International Association of Business Communicators Canada (IABC Canada) announced the winners of its Silver Leaf Awards which celebrate excellence in communication. Spruce…
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The Stories of Ādisōke
Yesterday was a special day. Over several years, Spruce has had the pleasure of working with the Ottawa Public Library and Library and Archives Canada…
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Great Experience Required
Unfortunately, poor customer service seems to be a universal experience. If you use a cell phone, own a home or buy a fast-food meal every…
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Strategic Copywriting Benefits Your Team (and Ours!)
Growth is one of our values. It’s why we do what we do and why we love working in the creative sector: we are curious…
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True Stories: A Process at the Heart of our Creative Work
True (adjective): In accordance with fact or reality, (a true story). True (verb): Bring (an object, wheel, or other construction) into the exact shape, alignment…
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What is The Good?
Understanding. Kindness. Play. Creativity. Water. Dancing. Hugs. Stories. Listening. Food shared with friends. Dogs. Cats (well, most of them, haha). Trees, wind, sunshine. Children laughing….
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Celebrating the Winners of the Arctic Inspiration Prize
In February 2023, our incredible client Ilitaqsiniq was honoured with the largest annual prize in Canada: the $1-million Arctic Inspiration Prize, which celebrates and provides…
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Five Highlights from a Spruce Video Trip
Spending a summer travelling from coast to coast to coast meeting amazing people sounds like a dream vacation. Doing it while producing 14 videos isn’t…
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