The Good
Welcome to The Good. It’s a space where we explore and play with what we think of as the Good—from celebrating our clients and their projects or the many talents of our teammates, to sharing our thoughts and observations about the world around us. (You could also just call it our blog.)
Four Sectors Guide Us. The Intersections Inspire Us.
The Ottawa Business Journal recently published a special issue called City Building 2024. The issue’s centrepiece is a feature on 30 projects that are transforming…
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Bruyère Health Launches New Name and Brand
On October 25, Bruyère Health, formerly Bruyère Continuing Care, launched its new name and brand with an inspiring morning of stories from former patients, tenants,…
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Hello from Spruce West
Living in Vancouver*, people are often surprised to hear that I work for a company based in Ottawa—yes, even in the age of digital-first work…
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Rail Safety Week: Needed Even More in 2024
Every year at the end of September, Operation Lifesaver raises awareness about rail safety during Rail Safety Week. For more than five years, Spruce has…
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Indigenous Priorities: The First Declaration of Aboriginal Title in Canada turns 10
Ten years ago last month, the Supreme Court of Canada ruled that Tsilhqot’in First Nation in the Nemaiah Valley in British Columbia’s Interior was titleholder…
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And the Award Goes to Ottawa Music
Last month, I had the pleasure of attending the 5th annual Capital Music Awards at the Bronson Centre. It was my first time attending the…
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Welcoming Indigenous Perspectives to Canadian Citizenship Ceremonies
On June 13, several members of the Spruce team attended a public citizenship ceremony at the Museum of History in Gatineau. Under the Grand Hall’s…
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Poetry In Voice’s National Competition Comes to Ottawa
April is National Poetry Month and this year Spruce is excited to be helping Poetry In Voice/Les voix de la poésie promote its National Competition….
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Why SWOT When You Can SCORR?
When marketers and consultants are called in to help their clients solve business challenges or meet specific goals, they often rely on the classic SWOT…
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What I Think About When I Think About Running
“When I’m running I don’t have to talk to anybody and don’t have to listen to anybody. This is a part of my day I…
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Ready2Listen Video Campaign Wins 2023 IABC Silver Leaf Award
This month the International Association of Business Communicators Canada (IABC Canada) announced the winners of its Silver Leaf Awards which celebrate excellence in communication. Spruce…
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The Stories of Ādisōke
Yesterday was a special day. Over several years, Spruce has had the pleasure of working with the Ottawa Public Library and Library and Archives Canada…
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Great Experience Required
Unfortunately, poor customer service seems to be a universal experience. If you use a cell phone, own a home or buy a fast-food meal every…
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Strategic Copywriting Benefits Your Team (and Ours!)
Growth is one of our values. It’s why we do what we do and why we love working in the creative sector: we are curious…
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True Stories: A Process at the Heart of our Creative Work
True (adjective): In accordance with fact or reality, (a true story). True (verb): Bring (an object, wheel, or other construction) into the exact shape, alignment…
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