Ādisōke

Brand strategy, design & website
A modern, multi-story building with large glass windows is illuminated at dusk, surrounded by trees with autumn foliage, and set against a cloudy evening sky.
Project Type:
  • Brand identity
  • Graphic design
  • Strategy
  • Video & animation
  • Website design & development
Sector:
  • City Building
  • Indigenous Priorities

In 2016, the Ottawa Public Library (OPL) and Library and Archives Canada (LAC) began an innovative partnership to create a new, combined library and community facility that will feature shared and unique spaces between both institutions. To truly become a shared space for all people in Canada, the partners wanted a brand and visual identity established before the building opens in 2026.

The visual identity was inspired by the natural world. River stones complement the curvatures of the facility’s iconic roof and serve as the main design element to represent the power of flowing water that shape the land, a similar force to the power of stories that shape our world. The unique colour palette was also inspired by the surrounding environment, chosen for its ability to evoke wonder and creativity while remaining grounded.

The brand was shared with the public in October 2023 with a new website and video.

A beige, irregular blob shape with a lowercase letter a topped by a macron (horizontal line) in purple, centered on a solid magenta background.
A lowercase letter a with a macron above it, displayed in white on a purple, irregular blob shape, set against a beige background.
Five sections labeled Storytelling, Welcoming, Learning, Wonder, and Creativity, each with unique backgrounds: ocean, pebbles, autumn leaves, winter trees, and green leaves, with architectural elements blended in.
A man plays a colorful hand drum outdoors, holding a mallet and looking down with focus. Green trees and a building are visible in the blurred background. Abstract shapes decorate the image edges.
Stories live here
Les récits prennent vie ici
A wooden object shaped like a leaf, showing visible tree rings and several natural cracks; a smaller, irregular outline sits below it on a light background.
Ādisōke webpage
Three smartphone screens display an Instagram profile called “adisoke,” featuring a purple logo, various nature and cultural images, text graphics, and a grid of colorful, branded posts about Ottawa, Canada.
A billboard in a subway station displays text in Anishinaabemowin and an image of a modern, multi-story library interior with people inside. The text reads Àdisòkàn ondaje abimagadòn.
Two overlapping pages: The left page has the text Stories live here. in large purple letters with small photos of a library and people. The right page shows people walking near leaves and a modern building with circular photo cutouts.

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