Brand strategy, design & website

Project Type:

  • Brand identity
  • Graphic design
  • Strategy
  • Video & animation
  • Website design & development


  • Arts & Culture
  • Energy, Economy & Infrastructure
  • Indigenous Relations

In 2016, the Ottawa Public Library (OPL) and Library and Archives Canada (LAC) began an innovative partnership to create a new, combined library and community facility that will feature shared and unique spaces between both institutions. To truly become a shared space for all people in Canada, the partners wanted a brand and visual identity established before the building opens in 2026.

The visual identity was inspired by the natural world. River stones complement the curvatures of the facility’s iconic roof and serve as the main design element to represent the power of flowing water that shape the land, a similar force to the power of stories that shape our world. The unique colour palette was also inspired by the surrounding environment, chosen for its ability to evoke wonder and creativity while remaining grounded.

The brand was shared with the public in October 2023 with a new website and video.