Ilitaqsiniq

Brand identity, graphic design & website
A snowy coastal village at sunset, with houses on stilts along the shoreline and animal skins stretched on wooden frames outside. The sun reflects on calm, icy water under a partly cloudy sky.
Project Type:
  • Brand identity
  • Graphic design
  • Strategy
  • Website design & development
Sector:
  • Human Development
  • Indigenous Priorities

Ilitaqsiniq is an innovative literacy development organization, renowned and respected across Nunavut for its unique delivery of culture-based, non-formal literacy programming. Together, we developed a communications strategy rooted in collaborative storytelling and community building that supports their Strategic Plan.

Building on the communications strategy, Spruce created a brand identity that represented Ilitaqsiniq’s mission and was evocative of their commitment to Nunavummiut. A colour palette inspired by the local seasonal environment and a fresh, bold photography treatment followed. We applied this new brand identity to a fully redesigned website and corresponding communications and branding materials.

Calm, crystal-clear blue water stretches to the horizon under a bright blue sky, with patches of white ice floating on the surface. The scene is circularly framed.
A blue logo featuring an open book inside a magnifying glass, with text in both Inuktitut syllabics and the Latin alphabet reading ILITAQSINIQ.
Spring Colour Palette
A close-up of a bouquet featuring light pink and magenta flowers with delicate petals and yellow stamens, against a blurred green background.
A pink logo with an open book inside a magnifying glass, next to Inuktitut syllabics and the text ILITAQSINIQ in capital letters.
Summer Colour Palette
An arctic fox with a white and gray coat is captured mid-air, leaping above grassy, autumn-colored ground, possibly hunting or playing.
A maroon logo with an open book inside a magnifying glass on the left, and ILITAQSINIQ with Inuktitut syllabics beside it on a light background.
Fall Colour Palette
A wooden sled sits on a vast, snow-covered landscape under a clear sky, with the sun low on the horizon casting a warm glow across the icy scene.
Logo with an open book inside a magnifying glass on the left and Inuktitut syllabics above the word ILITAQSINIQ on the right, all in blue on a light background.
Winter Colour Palette
Two annual report covers: the left shows people hiking in Arctic landscapes with orange and yellow tones, titled Sivusiktuq Annual Report 2022-23. The right features a person drilling ice, titled Inuit Empowerment Annual Report 2024.
Ilitaqsiniq magazine layout
Ilitaqsiniq website
A trade show display with banners and a table promoting Ilitaqsiniq, featuring Inuktitut text, photos of Indigenous women and children, and images of traditional activities on a yellow background.
Ilitaqsiniq brochure and business card designs
Ilitaqsiniq tent
A blue circular icon showing a white outline of a decorated boot with flower patterns and a crochet hook beside it, suggesting crochet or crafting.
White icon of a smiling person wearing a hooded parka, depicted in a simple, cartoon style on a blue circular background.
White icon of a person wearing a life jacket, shown from behind, centered on a blue circular background.
A white silhouette of a reindeers head with antlers inside a solid blue circle.
A white rocket icon with a pointed arrow tip is displayed inside a solid blue circle.
White icon of a wooden sled with slatted seat and curved runners, centered on a blue circular background.

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info@sprucecreative.ca
(613) 482-0603
200-145 Spruce Street
Ottawa, ON K1R 6P1