Brand identity & website

Project Type:

  • Brand identity
  • Graphic design
  • Website design & development


  • Indigenous Relations

Ilitaqsiniq is an innovative literacy development organization, renowned and respected across Nunavut for its unique delivery of culture-based, non-formal literacy programming. Together, we developed a communications strategy rooted in collaborative storytelling and community building that supports their Strategic Plan.

Building on the communications strategy, Spruce created a brand identity that represented Ilitaqsiniq’s mission and was evocative of their commitment to Nunavummiut. A colour palette inspired by the local seasonal environment and a fresh, bold photography treatment followed. We applied this new brand identity to a fully redesigned website and corresponding communications and branding materials.