Ilitaqsiniq

Brand identity, graphic design & website

Project Type:

  • Brand identity
  • Graphic design
  • Strategy
  • Website design & development

Sector:

  • Human Development
  • Indigenous Priorities

Ilitaqsiniq is an innovative literacy development organization, renowned and respected across Nunavut for its unique delivery of culture-based, non-formal literacy programming. Together, we developed a communications strategy rooted in collaborative storytelling and community building that supports their Strategic Plan.

Building on the communications strategy, Spruce created a brand identity that represented Ilitaqsiniq’s mission and was evocative of their commitment to Nunavummiut. A colour palette inspired by the local seasonal environment and a fresh, bold photography treatment followed. We applied this new brand identity to a fully redesigned website and corresponding communications and branding materials.

spring colour palette
summer colour palette
fall colour palette
winter colour palette
Ilitaqsiniq Brochures
Ilitaqsiniq magazine layouts
Ilitaqsiniq banners and backdrop
Ilitaqsiniq brochure and business card designs
Ilitaqsiniq tent