About
Spruce Creative is a full-service creative agency based in Ottawa with a team in Vancouver. We’re on a mission to use our strategic, creative and collaborative gifts to help the good grow in our communities. We believe in the power of creative work rooted in storytelling—from brands to websites, social media campaigns to video projects—to help organizations achieve their potential.
A majority Indigenous-owned agency founded in 2015, Spruce has developed an uncommon depth of expertise in four interrelated sectors:
- City building
- Human development
- Indigenous priorities
- Sustainability
These sectors support our vision of the communities we want to live in: diverse, just, equitable, sustainable, vibrant, prosperous and committed to collectively reaching our potential.
Our Sectors
We bring a passion for helping organizations—from governments to associations to purpose-driven private companies—who are committed to positive growth in the following sectors.
City Building
From light rail transit to a new public library, from local business to local music, we are passionate about projects that make our cities better places in which to live, work and play. Through brands and campaigns, we build the understanding and momentum to move these projects forward.
Human Development
Whether delivering groundbreaking literacy programs, advancing diversity and equity, or providing healthcare that serves the whole person, our clients are removing barriers to help people achieve their potential. We help them increase their impact.
Indigenous Priorities
A majority Indigenous-owned agency, we are committed to creating an equitable, just and sustainable world that listens and learns from Indigenous peoples and works with them to achieve their goals. We are proud to be the trusted creative partner of leading Indigenous organizations.
Sustainability
We need more conversation and understanding about our relationship with the air, land and waters that sustain us. From branding for climate action organizations to campaigns that raise awareness about electrification, we are committed to advancing a vision—and solutions—for a sustainable future.
Our Values
Our team developed this list through a collaborative exercise. We strive to live these values internally and in our relationships with our clients. We hope they give you a sense of what drives us and what it’s like to work with us.
Growth is our why.
We support and challenge ourselves, each other, our clients and our community in reaching our potential. When we grow, our clients succeed.
Collaboration is our how.
We are committed to working together as a team—in bringing our unique strengths together to create magic. We create a space where it is safe to share and make mistakes.
Creativity is our fuel.
We love to create new things and find new solutions. Whether doing “creative” work or not, we are thoughtful and inspired to create something new. We never mail it in.
Accountability is our foundation.
We are accountable to ourselves, our team, our clients and our community. We each take 100% responsibility for our success and the success of our projects. This is a blame-free zone.
Balance, Flexibility and Fun is our BFF.
We are committed to providing the balance and flexibility needed to be at our creative, collaborative best and to support our growth inside and outside of work. And we need to have fun!
Our Team
Amy Ede
Associate Strategist (she/her)
Andrew Vincent
Partner & Strategy Director (he/him)
Christopher McCluskey
Art Director (he/him)
Cindy MacBride
Director of Client Experience (she/her)
Danielle Galacio
Graphic Designer (she/her)
Guy Freedman
Partner & Advisor (he/him)
Joseph Mathieu
Account Manager & Writer (he/him)
Nadia Collins
Art Director (she/her)
Nina Jane Drystek
Manager of Digital Communications (she/her)
Pascal Huot
Creative Producer (he/him)
Paul Marconi
Partner & Creative Director (he/him)
Rose Seto
Web Developer (she/her)
Sho Sengupta
Senior Account Strategist (she/her)