The Good

Welcome to The Good. It’s a space where we explore and play with what we think of as the Good—from celebrating our clients and their projects or the many talents of our teammates, to sharing our thoughts and observations about the world around us. (You could also just call it our blog.)

A group of eleven people sit and kneel together indoors, smiling and wearing matching dark green hoodies and hats. They pose casually against a brick wall with a TV screen above them.

10 Years of Growing Connection

Ten years ago, Spruce began as a small creative agency much like any other: a designer and a writer who enjoyed working together, ready to…

Read more
A man with a drum stands in front of a striking green light

Indigenous music: Enhancing client stories with authentic sounds

At Spruce, our work revolves around storytelling. The stories that we craft to connect audiences with our clients and their goals include language, graphic elements,…

Read more
Two women sit at a desk with a typewriter and lamp against a green background. One woman with curly hair and glasses looks thoughtful, while the other with short red hair gestures as if explaining something.

Start with stories.

Whether you are developing a campaign or a brand, a new website or a video project, you’ve got to start with the story. Understanding the…

Read more
Panel at Ottawa International Writers Festival

Why We Need to Deepen our Understandings of Reconciliation

While LeMay’s work is on the front lines of settler relations, seeking partnerships to achieve better outcomes for Indigenous Peoples, McIvor is challenging the courts…

Read more
An interview and video production scene with one speaker and three technicians at the Canadian Museum of History

Video Storytelling for the Good—IABC World Conference

Spruce colleague Nina Jane Drystek is presenting a breakout session on video storytelling at the IABC World Conference in Vancouver. As manager of digital communications,…

Read more
A group of diverse individuals sit in a circle and reach to the middle to hold their hands together.

Collaboration is Our How

Together, we grow in capacity and impact. Collaboration is an official Spruce value. It’s part of a set that guides our creative work and our…

Read more
Aerial view of a city with a river running through it, green parks, several bridges, and buildings along the water’s edge under a partly cloudy sky.

Four Sectors Guide Us. The Intersections Inspire Us.

The Ottawa Business Journal recently published a special issue called City Building 2024. The issue’s centrepiece is a feature on 30 projects that are transforming…

Read more
Spruce Creative team members and Bruyère Health staff posed in front of pull up banners

Bruyère Health Launches New Name and Brand

On October 25, Bruyère Health, formerly Bruyère Continuing Care, launched its new name and brand with an inspiring morning of stories from former patients, tenants,…

Read more
Two people with short blonde hair stand side by side smiling in front of a gray metal garage door. One wears a red jacket, and the other wears a black jacket over a black shirt.

Hello from Spruce West

Living in Vancouver*, people are often surprised to hear that I work for a company based in Ottawa—yes, even in the age of digital-first work…

Read more
A young man is walking on train tracks while looking at his phone. A train approaches in the background. Text reads, There is no Undo button. and highlights dangers of trespassing on tracks. Operation Lifesaver logo is present.

Rail Safety Week: Needed Even More in 2024

Every year at the end of September, Operation Lifesaver raises awareness about rail safety during Rail Safety Week. For more than five years, Spruce has…

Read more
Snow-covered mountains under a cloudy sky with the text: “Blazing a Trail for Reconciliation, Self-Determination & Decolonization. Tsilhqot’in Nation v. British Columbia and Canada.”.

Indigenous Priorities: The First Declaration of Aboriginal Title in Canada turns 10

Ten years ago last month, the Supreme Court of Canada ruled that Tsilhqot’in First Nation in the Nemaiah Valley in British Columbia’s Interior was titleholder…

Read more
A band performs on stage with colorful lights and abstract visuals on a large screen behind them, while the audience watches from darkened seats in a theater.

And the Award Goes to Ottawa Music

Last month, I had the pleasure of attending the 5th annual Capital Music Awards at the Bronson Centre. It was my first time attending the…

Read more
People on stage at a citizenship ceremony, with officials in robes and a woman approaching to be sworn in. A large Canadian flag is displayed on a screen, and Indigenous art decorates the background.

Welcoming Indigenous Perspectives to Canadian Citizenship Ceremonies

On June 13, several members of the Spruce team attended a public citizenship ceremony at the Museum of History in Gatineau. Under the Grand Hall’s…

Read more
Four young people stand separately, each speaking or performing passionately on stage, with expressive faces and gestures, against simple dark backgrounds.

Poetry In Voice’s National Competition Comes to Ottawa

April is National Poetry Month. This year Spruce is helping Poetry In Voice/Les voix de la poésie promote its National Competition. On April 24, nine…

Read more
Abstract design with wavy lines forming a starburst shape around the letters S, C, R, O, and R, arranged in a circle on a light yellow background, with a small leaf graphic in the center.

Why SWOT When You Can SCORR?

When marketers and consultants are called in to help their clients solve business challenges or meet specific goals, they often rely on the classic SWOT…

Read more
Load More

info@sprucecreative.ca
(613) 482-0603
200-145 Spruce Street
Ottawa, ON K1R 6P1