On October 25, Bruyère Health, formerly Bruyère Continuing Care, launched its new name and brand with an inspiring morning of stories from former patients, tenants, and their families, as well as health leaders, at the National Arts Centre.
Spruce Creative is proud to have been Bruyère Health’s partner in the development of its new brand and we were proud to attend the event, which showcased the new visual identity and many of the brand assets developed by our team, including a launch video which screened during the event.
Building on a robust bilingual engagement strategy developed in collaboration with PACE Public Affairs and Community Engagement, Spruce used our TRUE process to develop a brand strategy that included naming recommendations, a revised value proposition, and a new tagline: Heart & Science of Care. At the launch event, which featured heartfelt stories from families impacted by Bruyère Health’s care and health leaders discussing the future of care in Ottawa, the meaning of this new tagline was on full display.
“This new brand identity puts a spotlight on Bruyère Health’s leadership in aging, rehabilitation, and complex care, while reaffirming our commitment to maximizing quality of life,” said Guy Chartrand, Bruyère Health President & CEO at the launch event. “We are actively building for the future, laying the foundation for our redevelopment projects that will expand our capacity to deliver more of the care our community needs.”
We were grateful to learn about the compassion, innovation and impact that this organization has made in our community for nearly 180 years, and to help them develop a brand that will support their growth in the coming years. Bruyère Health’s promise of maximizing quality of life is needed more than ever and we congratulate this groundbreaking organization on a new visual identity that will help deliver on their incredible potential.
Photo credit: Photos by Caroline Phillips
