Qaujigiartiit Health Research Centre

Brand strategy, design & website
Small coastal town with colorful houses scattered across rocky, grassy hills overlooking the sea under a partly cloudy sky. Patches of red and green vegetation grow among the stones in the foreground.
Project Type:
  • Brand identity
  • Graphic design
  • Strategy
  • Website design & development
Sector:
  • City Building
  • Human Development
  • Indigenous Priorities

When a community is able to set their own health priorities, the healthcare system becomes more human. This is the core of everything that the Qaujigiartiit Health Research Centre (QHRC) does—from educating new healthcare providers about Inuit society and culture, to enabling patient-oriented research that elevates Nunavummiut voices.

The non-profit community research centre connected with Spruce to help adapt and transform several of their existing projects into engaging brands and accessible, multilingual websites. Through content strategy and brand development, we synthesized two older apps into an online handbook for healthcare and family services providers.

QHRC also stewards their territory’s CIHR-funded Strategy for Patient-Oriented Research (SPOR). We developed a brand concept and web design based on a beaded logo designed by artist Nancy Mike, for the Paqqijamik Naalangniq SPOR website.

All QHRC projects are based on the idea that healthcare relationships within Nunavut communities must be rooted in Inuit Values. We are proud to be a part of it.

NUSPOR website homepage
A row of 11 irregular oval shapes in different colors: yellow, light yellow, blue, light gray, gray, white with a gray outline, light gray-blue, teal, rust red, gray, and black, on a light background.
A stylized logo with teal, grey, yellow, and red shapes beside text in Inuktitut syllabics and the words Paqqujamik Naalangniq.
Abstract pattern with yellow oval shapes arranged in radiating clusters on a teal background. The ovals are evenly spaced, creating a visually dynamic and repetitive design.
A pattern of irregular, rounded red shapes arranged in concentric circles on a light blue background.
QHRC website homepage
Abstract graphic divided into four rectangles, each with different colored backgrounds and patterns: vertical yellow lines, a teal dashed circle, a dark green dashed circle, and curved blue lines radiating outward.

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Three people sit on a paved surface, smiling and talking. One wears a colorful shirt and sandals, another wears a brown hijab and glasses, and the third has light brown hair. Papers and a teal water bottle are on the ground.

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info@sprucecreative.ca
(613) 482-0603
200-145 Spruce Street
Ottawa, ON K1R 6P1