Pathy Foundation Fellowship

Brand identity, website & marketing strategy
Three people sit on a paved surface, smiling and talking. One wears a colorful shirt and sandals, another wears a brown hijab and glasses, and the third has light brown hair. Papers and a teal water bottle are on the ground.
Project Type:
  • Brand identity
  • Graphic design
  • Strategy
  • Website design & development
Sector:
  • Human Development
  • Sustainability

Since 2015, the Pathy Foundation Fellowship has supported graduates of select Canadian universities in taking their next steps as changemakers—developing leadership skills through social initiatives around the world. With significant funding, world-class training and a powerful peer network, the Fellowship empowers young leaders to create lasting positive change in the communities they care about. As the Fellowship entered its second decade and expanded eligibility to universities across Canada, the organization needed a refreshed brand and website to showcase Fellows’ global impact and to inspire the next generation of changemakers.

Through our TRUE Process, Spruce developed a brand strategy rooted in community and designed a sophisticated, dynamic visual identity that reflects how each Fellow’s journey is shaped by purpose, place and lived experience. We created a storytelling-driven WordPress website that highlights Fellows’ journeys while prioritizing an engaging user experience. Delivered on a tight four-month timeline to align with the 2025 call for applications, the new brand and website embody the transformative power of forging your own path toward impact.

Pathy Foundation Fellowship Logo Colour
Logo for Pathy Foundation Fellowship featuring abstract black shapes forming a figure next to the organizations name in large, bold, black text on a light background.
An open brand guidelines booklet displaying text sections on contents, brand promise, values, typography, and color palette, along with a circular abstract design and a photo of people gathered around a laptop.
Pathy Foundation Fellowship Webpage
Five asterisk-like starburst shapes in a row, each a different color: dark blue, orange, light purple, green, and yellow-green, set against a light gray background.
A set of Pathy Foundation Fellowship branded materials, including a business card, letterhead, and a report cover featuring a group of smiling people gathered together and the text Report Title Lorem Ipsum 2025-2026.
Pathy Poster
Pathy Poster 2

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