EMC

Electric Mobility Canada (EMC) works to accelerate the transition to sustainable electric mobility in Canada through advocacy, collaboration, education and thought leadership. They move the needle on electric transportation choices for industrial, commercial public and private vehicles to create a cleaner, healthier and more prosperous future for all Canadians. EMC reached out to Spruce to promote their 2030 EV Action Plan to decision-makers at all levels of government.

First, we designed, developed and launched a website highlighting policy recommendations to meet transportation-related 2030 carbon commitments. Then, we developed the My Canada Drives Electric social media campaign to attract voter voices to amplify its message. The campaign included advocacy tools that persuaded the public to promote the policy recommendations, and the overall positive response encouraged urged EMC and Spruce to adapt the campaign and its visual identity as the 2022 EMC Annual Conference’s theme. Since our initial work with EMC, Spruce has created themes, messaging and visual identities for the 2023 and 2024 Annual Conferences, as well as developed their new website, which launched in 2023.