Métis Infinity Investments

Brand strategy, design & website
Aerial view of a forest in autumn with a mix of orange, yellow, green, and brown foliage
Project Type:
  • Brand identity
  • Graphic design
  • Strategy
  • Website design & development
Sector:
  • City Building
  • Indigenous Priorities
  • Sustainability

Since 2015, Métis Infinity Investments (MII) has managed a progressive and innovative portfolio on behalf of the Métis Nation of Ontario (MNO). It invests in major development projects that prioritize growth, sustainability and opportunities for all Métis citizens and communities in Ontario. As it approached its 10th anniversary under new leadership, MII was looking to bolster its reputation and foster a more transparent relationship with the MNO as it continues to build momentum.

Our TRUE process helped inform a brand strategy that revealed the need to address perception challenges and a lack of understanding of MII’s role. An updated brand needed to clearly convey trust and transparency, and a focus on partnership and community impact. Métis people and partners needed to understand MII’s value and commitment to the Nation and its communities.

Taking inspiration from the Métis sash, the new logo evokes a sense of community, stewardship and stability. The new tagline Building prosperity together is a guiding principle as MII continues to grow. By updating their visual identity and website, MII is better positioned to showcase its years of expertise and proven results, while also maintaining its role as a trusted steward and profitable partner for the MNO.

MII webpage
A row of seven black rectangles, each with a grey stair-step pattern ascending from bottom left to top right, outlined in blue.
Métis Infinity Investments logo
MII Business card back
MII Business card front
MII letterhead
MII Colour Palette
Nine sets of black steps outlined in red, each forming a staircase pattern and arranged in a row on a black background.
A wall-mounted billboard displays an aerial view of solar panels and greenery with the text: “Striving to build stronger communities & a sustainable future,” and a website address at the bottom.
An older woman and a younger woman smile at each other outdoors, both wearing scarves and jackets. The image is interrupted by jagged vertical black lines. A third person is blurred in the background.

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info@sprucecreative.ca
(613) 482-0603
200-145 Spruce Street
Ottawa, ON K1R 6P1