Project Type:
- Brand identity
- Graphic design
- Strategy
- Website design & development
Sector:
- City Building
- Human Development
- Indigenous Priorities
When a community is able to set their own health priorities, the healthcare system becomes more human. This is the core of everything that the Qaujigiartiit Health Research Centre (QHRC) does—from educating new healthcare providers about Inuit society and culture, to enabling patient-oriented research that elevates Nunavummiut voices.
The non-profit community research centre connected with Spruce to help adapt and transform several of their existing projects into engaging brands and accessible, multilingual websites. Through content strategy and brand development, we synthesized two older apps into an online handbook for healthcare and family services providers.
QHRC also stewards their territory’s CIHR-funded Strategy for Patient-Oriented Research (SPOR). We developed a brand concept and web design based on a beaded logo designed by artist Nancy Mike, for the Paqqijamik Naalangniq SPOR website.
All QHRC projects are based on the idea that healthcare relationships within Nunavut communities must be rooted in Inuit Values. We are proud to be a part of it.
